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Notes on selling Japanese products in India.

What we learn from the shelves, kitchens and events we work with — what sells, what it costs to land here, and what the rules actually require.

24 Sep 2026

Matcha for Indian cafés: what “ceremonial grade” is worth, and your cost per cup

“Ceremonial grade” is not a regulated grade. What matcha actually costs per gram in India, what that does to a…

24 Sep 2026

Japanese noodles on an Indian menu: format, cost per plate, and the veg question

Dried, fresh or frozen: what each Japanese noodle format costs per plate in India, why the bottled tsuyu is no…

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